Gold Coast Tourism celebrates the iconic Gold Coast destination through driving visitors to experience its diverse range of things to see and do.
To strengthen their existing audience and activate potential new subscribers, XCOM designed and developed the ‘Split for Summer’ campaign microsite. This acquisition campaign showcased what true variety the Gold Coast really has to offer and featured relevant and compelling hooks to their existing base and social repertoires. This was also complemented by a partnership with Webjet.com.au to ignite entrants and boost acquisition (and engagement) for all.
XCOM designed and built the 'Welcome To Our Home' microsite for Fiji Airways, as the first phase of a campaign to increase brand awareness. Fiji Airways were looking for individuals, couples or families who deserve an unforgettable, life-changing getaway. Entrants could nominate themselves, or others, by sharing their remarkable stories in words or by submitting a video.
Brisbane Airport Corporation celebrates the festive season by launching ‘7 Days of Christmas Giveaways’.
XCOM designed and developed the campaign with a sophisticated, simple to enter, mobile-friendly acquisition campaign that gave entrants an opportunity to win awesome daily prizes. The campaign also encouraged social sharing via Facebook and email which gave bonus entries into each draw.
XCOM created a stylish microsite to promote Brisbane Airport Corporations (BAC) sponsorship of the Liverpool FC v Brisbane Roar football game. Offering a simple entry mechanic that is interactive and funky, visitors were prompted to enter the draw by ‘filling’ seats for themselves and their friends.
7 days of Christmas Giveaways Mobile Responsive Design
7 days of Christmas Giveaways Desktop and Mobile Layouts
Day 1 Facebook Post
Day 7 Facebook Post
Liverpool FC v Brisbane Roar Campaign
Win a money can’t buy experience
Liverpool FC v Brisbane Roar Responsive Design
Liverpool FC v Brisbane Roar eDM Design
XCOM and BoysTown have had a close working relationship for over three years. XCOM were initially engaged to design, develop and implement a blog for BoysTown to better communicate with their audience, specifically pushing a positive and energetic look and feel. XCOM have worked with BoysTown on a number of digital design projects most notably an acquisition campaign “Upgrade Your Life” that gave users various “upgrades” to their lives through prize giveaways.
XCOM designed and developed the '7 Heavenly Wins' campaign microsite for Gold Coast Tourism. With a sophisticated look and feel the campaign utilised Facebook connect and encouraged social sharing, with bonus entries available by sharing via Facebook, Email or Twitter.